Lessons from the cab story – The Brand perils of changing rules of the game rapidly

Hello,

The last few days have seen an unfortunate and shameful incident happen in an apparently safe place – a cab from a branded company . And rightly so it has triggered off strong reactions from media and  public and some typical knee jerk reactions from the government and managements who mostly wake up when they get a shake up ..

I just built on this in my latest article which focuses less on the incident and more on Lessons from the cab story – The Brand perils of changing rules of the game rapidly

https://www.linkedin.com/pulse/article/20141208124430-16393432-lessons-from-the-cab-story-the-brand-perils-of-changing-rules-of-the-game-rapidly?trk=mp-author-card

Do share your comments and thoughts on the article in the link to make it more interactive and get diverse views. And if you find it useful do forward it or share it with your network.

Link to my other 10 articles are attached below too if of interest.

Main Link to all articles

https://www.linkedin.com/today/post/author/posts